Books By Dr. Tom Sant

Persuasive Business Proposals

With over 100,000 copies sold, Persuasive Business Proposals has helped hundreds of individuals and organizations create dynamic, effective proposals. Now in its third edition, the book still gives readers simple, effective techniques for organizing, writing, and delivering winning proposals while updating the author's strategies to work in today's connected, global business environment.
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The Giants of Sales

The Giants of Sales introduces readers to John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler - all true innovators of great salesmanship. The book presents the fascinating, time-tested techniques of these sales gurus, and demonstrates how they are still powerful tools salespeople should use today. Part history and part how-to, this unique book literally brings the sales strategies to life in the stories of the men who developed them - and changed the face of selling forever.
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The Language of Success

Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims • master proper paragraph structure so the message doesn't get muddled • avoid wishy-washy or misleading terms like "world class" or "state of the art" • write clear concise sentences that follow the "first time right rule" • use e-mail professionally and efficiently • create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
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